Etnodim

FOR WHOM?

ETNODIM: Ukrainian ethnic clothing brand

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WHAT WAS THE TASK?

To express gratitude to partner countries for their ongoing support of Ukraine

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AND WHAT WE'VE DONE?

Ukrainian embroidery is a powerful symbol of national identity and our fight for freedom. To remind the world that everyone who values and strives for freedom must unite against the aggressor, we created embroidered designs for countries supporting Ukraine today. We researched the history and symbols of these nations and crafted shirt ornaments featuring their main symbols of freedom.

We chose soldiers from the International Legion as ambassadors for this campaign because who better than them to speak about freedom, its price, and its value?

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