New way to feel safe
FOR WHOM?
Sheriff. Private Security Company
WHAT WAS THE TASK?
To develop a brand and communication strategy, including rebranding
AND WHAT WE'VE DONE?
In our new brand positioning, we shifted the focus from the usual intimidating approach to a more comforting one. We updated the entire identity, retaining the iconic Sheriff's Star Badge but reinterpreting it to be more modern, friendly, and approachable. Enjoy our video case and stay safe.
RESULTS
As a result, according to Brand Lift:
87% of customers were positive about the new visual identity
brand favorability - + 35%
image attributes “technological”, “modern” - + 25%
BICKERSTAFF.475
Creative director: Ilia Anufrienko
Group head: Marina Chernyavskaya
Account director: Nataliia Blazhkun
Senior account manager: Alice Khomenko
Senior strategist: Sergey Lizunov
Strategist: Masha Kochurenko
Senior designer: Viktoriia Moskofidi
Illustrator: Andrew Getmanchuk
Motion designer: Olexii Boiev
SHERIFF
Marketing director: Victoria Podvoyska
Author: Dmitry Strizhov