Take a look inside yourself

FOR WHOM?

Esculab. Medical laboratory
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campaign

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WHAT WAS THE TASK?

To create a communication campaign highlighting Esculab's primary focus on the importance of medical analyses.

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AND WHAT WE'VE DONE?

This communication campaign asks the questions: what really influences our lives more? Stars or cortisol? Tarot or TSH? Affirmations or anemia? Knowing for sure is always better than hanging in uncertainty, isn't it? This makes medical analyses a great tool for self-exploration and self-acceptance. That's why, from now on, Esculab will always be there to help you take a look inside yourself.

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RESULTS

Overall, we got 4.5 million impressions, of which 1.5 million were organic (PR + content) due to creative solutions. This increased the overall awareness by 5 percentage points and spontaneous awareness by 7; overall awareness from 25% to 30%; spontaneous awareness from 12% to 19%.
Regarding communication objectives:
The consumption indicators show an increase in direct inquiries (not through a doctor). This may indicate a shift in the perception of analyses as a separate product from medical services.

Regarding communication objectives: we saw an increase in direct inquiries (not through a doctor), indicating a shift in the perception of analyses as a separate product from medical services.

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