Ukrainians Will Understand
FOR WHOM?
“Galychyna” Ukrainian dairy products brand
WHAT WAS THE TASK?
Promote Galychyna's Carpathian yogurt with the unique Ukrainian starter culture «Сarpaticus».
AND WHAT WE'VE DONE?
We focused on «Сarpaticus» deep cultural roots and benefits for Ukrainian stomachs. We drew inspiration from "Egokannia," a traditional Carpathian method of long-distance communication using loud, echoing calls across the mountains, understood only by locals.
BICKERSTAFF.475
Creative director: Illia Anufriienko
Creative director: Dmytro Liutyi
Head of strategy: Serhii Lizunov
Strategist: Vlad Zima
Junior strategist: Nadia Melynik
Art director: Katalina Maievska
Graphic Designer: Dmytro Kifuliak
Creative Group Head: Kateryna Barbalat
GALYCHYNA
Marketing Director: Oksana Andrushkiv
Brand manager: Olena Poliakova
PRODUCTION: ELECTRIC SHEEP FILM
Director: Yevgeny Gozheyshiy
DOP: Lena Chekhovska
1st AD: Ulia Snitko
Executive producer: Andrei Copots
Producer: Olya Danyukova
Bidding Producer: Anna Kulishenko
Producer’s assist: Julia Petrenko
Production manager: Andrew Naumchuk
Gaffer: Innokentiy Zapotochniy
Production designer: Lena Emelyanova
Costume designer: Mariia Kvitka
MUA: Mariia Pylunska
Photographer: Dmytro Baranov
Making Of: Kateryna Galukh, Vitia Vitj
Editing: Vika Dvornikova
Color: Maryna Tkachenko
Sound: Cavemen. Vitaliy Candyba
Postproduction: Victor Romanyuk
Equipment: PATRIOT RENTAL