Stand by me
FOR WHOM?
To develop a design and create a communication platform for the "Stand By Me" program
WHAT WAS THE TASK?
To develop a design and create a communication platform for the "Stand By Me" program
AND WHAT WE'VE DONE?
The Duke of Edinburgh's Award is a youth program founded in the United Kingdom in 1956 by Prince Philip, Duke of Edinburgh, and has since expanded to 144 nations. We created a new identity to launch the program for young Ukrainians displaced or impacted by war, helping them find support and guidance in the new country.
RESULTS
We launched the new brand in Romania, Slovakia, and the Czech Republic. Now program are currently active in more than 600 schools (300 schools and youth organizations in the Czech Republic), with more than 10,000 participants and 2,900 volunteers (1,200 in the Czech Republic). They will provide their network of schools, adult volunteers and young people to scale to support the displaced children and young people from Ukraine.
BICKERSTAFF.475
Creative director: Illia Anufriienko
Account director: Yana Brusentseva
Account manager: Anna Tsiurko
Senior copywriter: Sergey Artemenko
Art director: Polina Blyzniuk
Senior designer / Illustrator: Yura Rusovsky
Motion/3D Designer: Kim Honcharov
Graphic/Motion Designer: Elizabeth Bilohub
Junior graphic designer: Liza Popova
Senior strategist: Maria Kochurenko
Head of PR: Anastasiia Polska
Junior PR manager: Sofiia Zubova
THE DUKE OF EDINBURGH’S INTERNATIONAL AWARD
CEO: Emma Brown
Director of Brand and Communications: Marianna Davis
Senior Operations Manager: Lucy Ranson
Operations Manager: Jamie Lock