LASKA Upcycle merch
FOR WHOM?
Laska. Charity clothes shop
WHAT WAS THE TASK?
To create the campaign to stimulate donations
AND WHAT WE'VE DONE?
Together with the Laska charity store, we created a project to change how companies use and produce branded merch clothes. The main goal was to make Earth a bit cleaner place and still keep companies' team's spirits up. Merch for brands from clothes that have already been produced and have already lived their lives before becoming part of someone's corporate culture. Each eco-conscious company can order its own batch of merch, after which Laska will put her logos on recycled hoodies, sweatshirts, and t-shirts, which will be reborn into new things.
RESULTS
During the first 10 days, and with zero media budget, the campaign earned 3.4 million media impressions, 1.3 million social media engagements, and led to 27 companies ordering their upcycled merch.
BICKERSTAFF.475
Creative director: Illia Anufrienko
Group head: Maryna Cherniavska
Project manager: Kateryna Soboleva
Senior designer: Victoria Moskofidi
Senior copywriter: Illia Yankovsky
Junior art director: Daryna Gorbacheva
Motion designer: Oleksii Boev
Copywriter: Andrii Bezludnyi
Sound designer: Olexii Boiev
ADJE PRODBURO
Director: Eugene Gozheyshyi
DP: Denys Luschyk
Executive producer: Nikita Kukoba
Line producer: Natalie Bereza
Set designer: Sveta Yermakova
1st AD: Marta Melnychuk
1st AC: Illia Vartyvanov
Gaffer: Vlad Rybak
Production manager: Slava Ivasyshen
Rental: Illuminator Film Service
Casting: LT 15 (Pavlo Makarchenko)
Costume designer: Alesya Yutina
Make up: Katerina Kavaler
Playback: Vlad Kolomiets (DiPlay)
Location manager: Victor Slava
Catering: Camera Catering
Vocal: Khrystyna Krotyk
Music composer: Seva Zolotko
Sound: Oleksandr Pustarnakov
Edit: Oleksandr Legostaev
VFX: Serhii Grigoriev
Color: Yerlan Tanaev
RIBS
Creative director: Artem Reshetnikov
Project Manager: Artur Radiichuk
Project manager: Oksana Shyschuk
UX/UI designer: Ernest Khan
Back-end developer: Roman Moskalenko
Front-end developer: Vladislav Husakov
QA: Taras Podolskyi
LASKA STORE
Co-owner: Olena Linkova
Co-owner: Anastasia Zhuravel
Shop coordinator: Anna Pankevych
Manager: Yulia Lutsan