Exotic of ukrainian origin
FOR WHOM?
“Galychyna” Ukrainian dairy products brand
WHAT WAS THE TASK?
Creating packaging and a marketing campaign to introduce new yogurt flavors to the market
AND WHAT WE'VE DONE?
Galychyna is one of the biggest national Ukrainian dairy brands. As we all know, Ukraine's geographical location doesn't naturally lend itself to growing exotic fruits, which are featured in our new product line that needed promotion.
Given the brand's positioning as both local and national, we had to blend the exotic with something authentically Ukrainian. So we found our own Papailo, Maracuenko, and Ananasenko. Literally, we found Ukrainians with very exotic last names and made them ambassadors.
Check out the videos featuring our first exotic Ukrainian – Viktoriia Papailo!
BICKERSTAFF.475
Creative director: Illia Anufriienko
Creative Group Head: Dmytro Liutyi
Head of strategy: Serhii Lizunov
Strategist: Masha Kochurenko
Senior copywriter: Sergey Artemenko
Copywriter: Vlad Minchev
Art director: Oleksandra Spasova
Graphic Designer: Dmytro Kifuliak
Motion designers: Oleh Shava, Kim Honcharov
Senior project manager: Hanna Oryshchenko
Project manager: Anastasiіa Kolomiets
PR manager: Anastasia Polska
PR manager: Viktoriia Ivanishina
GALYCHYNA
Brand manager: Olena Poliakova
Marketing Director: Oxana Andrushkiv
TOMIN FILM
Director: Petro Didenko
Operator: Olena Chekhovska
Executive producer: Nata Kucherova
Line producer: Katya Shtonda
1st AD: Ulyana Snitko
Hood post: Valeria Koval
Style: Dina Golubeva
Makeup: Dasha Ruda
Photo: Danylo Pryvit
Production manager: Viacheslav Ivasyshen
Rental coordinator: Yuriy Pleskach
Focus Pooler: Alexander Korotun
Gaffer: Valery Butkov
Playback: Alexander Sofin
Camera mechanic: Ruslan Vitkovsky
Catering: Yaroslav Katashynskyi
Editing: Max Vasyanovych
Sound: Baker Street Sound
MOKO
Creative director - Olga Livik
Client service director - Tatiana Malshakova
Strategist - Nikita Deulin
Head of Influence - Anna Lozka
Art director - Alexandra Raskosova
Creative copywriter - Anastasia Dobrova
Designer - Vlada Yurina
Project manager - Yulia Traseukh
Media specialist - Yaroslav Cheshko
Moderator - Angelina Havryliuk
AMBASSADOR
Viktoriya Papailo