Nearest Bomb Shelter
FOR WHOM?
Ukrainian Pavilion at the 60th International Art Exhibition La Biennale di Venezia
WHAT WAS THE TASK?
To draw attention to the Ukrainian National Pavilion at the 60th Venice Biennale
AND WHAT WE'VE DONE?
We disrupted the media by creating the Bomb Shelter Map of Venice, Italy, reminding the world of the fragility of peace. Ironically, the map highlighted the route to the nearest bomb shelter, located right next to the Ukrainian Pavilion.
RESULTS
In just the first 72 hours of our campaign, we achieved 113 publications, including 5 in Tier 1 media, and garnered 13.7 million media impressions
BICKERSTAFF.475
CEO: Veronika Selega
Creative director: Illia Anufriienko
Strategist: Masha Kochurenko
Creative group head: Dmytro Liutyi
Copywriter: Kateryna Barbalat
Graphic Designers: Dmytro Kifuliak, Katalina Maievska
Senior project manager: Hanna Oryshchenko
PR manager: Vika Ivanishina
Content makers: Anna Tsiurko, Andrew Bez
UKRAINIAN NATIONAL PAVILION AT THE 60TH VENICE BIENNALE:
Curators: Viktoria Bavykina, Max Gorbatskyi
Artists: Katya Buchatska, Andrii Dostliev and Lia Dostlieva, Daniil Revkovskyi and Andrii Rachynskyi, Oleksandr Burlaka
Producer: Olena Kasperovych
Head of Communications: Lisa Korneichuk
Head of Visual Communications: Misha Buksha