Crime Without Punishment
FOR WHOM?
Ukrainian Leadership Academy
WHAT WAS THE TASK?
Development and implementation of student advocacy campaign in Europe.
AND WHAT WE'VE DONE?
While some people in Europe still praised Russia's cultural heritage, we revealed the true face of contemporary Russian literature. In collaboration with the Ukrainian Academy of Leadership, we presented 'Crime without Punishment'—an epic narrative exploring the atrocities of war, illegal deportations, and the manipulation of Ukrainian children. Despite being labeled 'still in progress,' many pages remain classified, awaiting the day when justice prevails and these criminals are held accountable.
RESULTS
"Crime Without Punishment" made waves both offline and online. The book's launch reached an audience of up to 15 million people, with media coverage totaling 331,625,434 views. This media attention, combined with the book's compelling narrative, caused it to go viral on social networks, amplifying its message and impact.
BICKERSTAFF.475
CEO: Veronika Selega
Creative director: Ilia Anufriienko
Project manager: Anastasiia Kolomiiets
Junior strategist: Nadiia Melnyk
Copywriter: Vlad Minchev
Junior designer: Liza Popova
Motion designer: Oleg Shava
Pr manager: Anastasiia Polska
Junior pr manager: Viktoriia Ivanishin
ULA
Acting CEO, deputy CEO: Yevheniya Mateychuk
Regional development manager: Liubomyr Shymkiv