The Island of Mystery

FOR WHOM?

Khortytsia National Reserve

Office of the President of Ukraine

Metinvest Group

BigCityLab

WHAT WAS THE TASK?

To create the branding for Khortytsia Island

AND WHAT WE'VE DONE?

Strategy, positioning, identity for the island of Khortytsia, which forms the foundation of Ukrainian history. It's a place of centuries-old history, amazing nature, and breathtaking secrets-myths and legends that no one really knows yet. The mystery of the island became the basis of the design. The X symbolizes mystery, gradually revealed to people in a unique way, inviting everyone to discover their own stories about Khortytsia.

RESULTS

In the first month, the project received 8 million media impressions and was mentioned by 51 media outlets. Thousands of people discussed it on social networks, and it appeared in news reports on TV across the country, featuring the President of Ukraine and the First Lady.