Frame of choice

FOR WHOM?

Fashion retail store in Ukraine

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WHAT WAS THE TASK?

Brand positioning & campaign

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AND WHAT WE'VE DONE?

We've crafted twelve simple yet captivating videos that show how glasses can symbolize our personal freedom and reflect our unique styles and attitudes. At first, we thought about featuring a rapping pigeon but decided to create something more relatable for our audience. Our goal is to boost the "Frame of Choice" brand and highlight that glasses are not just functional; they are also a way to express your personality and individuality.

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BICKERSTAFF.475

Creative director: Illia Anufriienko

Senior copywriter: Sergey Artemenko

Senior copywriter: Andrew Bez

Account director: Yana Brusentseva

Project manager: Anna Tsiurko

Designer: Dmytro Kifuliak

Motion/3d designer: Kim Honcharov

Motion/3d designer: Elizabeth Belo

Senior strategist: Sergey Lizunov

Strategist: Masha Kochurenko

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FRAME OF CHOICE

Founder & CEO: Oleksii Kovbasiuk

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