Leopards for Ukraine

FOR WHOM?

Ministry of Foreign Affairs of Ukraine & BRAND UKRAINE NGO

WHAT WAS THE TASK?

To bring Leopard 2 tanks to Ukraine

AND WHAT WE'VE DONE?

To draw attention to Germany's blocking of the transfer of Leopard 2 tanks to Ukraine, we decided to revive the trend of leopard print clothing. Together with the Ukrainian Ministry of Foreign Affairs, we launched a #FreeTheLeopards flash mob on their official Instagram page. We invited people to share photos of themselves wearing leopard print clothes and add the hashtag to show support for Ukraine's acquisition of Leopard 2 tanks from Germany.

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RESULTS

The #FreeTheLeopards flashmob reached 111 million people, with 1,159 publications in Ukrainian media and 422 in foreign media. As for user engagement, there were 13,600 user posts on Instagram, 12,000 on Facebook, and 13,200 shares on TikTok.

And the main result is that Ukraine received the Leopard tanks within just three days!

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